RenBio develops novel therapeutics and medicines. It’s core value is “Science for the benefit of humanity.” The founders are of Chinese decent and wanted to convey its Chinese roots along with its core offering.
The mark design is an abstract form inspired by a combination of the Chinese character for “man” or “ren” and the Y shape of an antibody. The mark can also be read as a combination of 2 “ren” characters to symbolize humanity.
The mark taken on its own, especially in one color, references the traditional Chinese seal, or chop, that is traditionally used in place of a signature.